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"Co-Think" the commercial strategy
Confirm Strategic & Commercial Diagnostics
External Environment Analysis ->which Opportunities / Threats?
Internal Environment Analysis -> what is Benchmark ? What is not?
Confirm the commercial topics
And the strategic goals based on the diagnostic
Drafting of the specifications with quantitative & qualitative goals
Plan the commercial actions
Tackle the weaknesses ! Take advantage of the opportunities !
Define the actions to initiate in order to reach the goals
Plan the required resources
Define the Key Performance Indicators
In order to measure the results of the actions to be initiated
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