Two problematics regularly observed
at middle size companies...
... their lack of time for
commercial strategy...
Definition & Implementation of a commercial strategy are mandatory tasks, challenging & time consuming!
This strategic process implies a deep thinking based on the differents environments of the company
Middle size companies do often face to the short-term business operations
This strategic task requires a dedicated time slot apart from the daily business
The external support of an skilled ressource, of its critical analysis is often required for a Reliable Strategic Diagnostic!
French middle size companies often faced to distant & uncertain markets
​
Required commercial competencies are not always available internally
​
Company Management is taking much care of the operational activities – and does not have enough free time to focus on the commercial topics
​
Limited financial resources sometimes incompatible with the hiring of a full-time sales responsible
​
Administrative constraints linked to a firm work contract are often too heavy,
​
Wrong HR compositions are costly and difficult to fix
... their unsufficient sales activities
in terms of export...
"Sleepy"
Commercial Development Plans
-> A real challenge!